Hello! I’m Shannon Borg

I’m an artist, podcast host, and art & business coach.

I help artists like you master your business and transform your mindset so you can share your gifts with the world - and make money doing it.

My podcast, The Metaphor Mindset, focuses on ways to manage your mind and find more joy and meaning in your creative work.

Nice to meet you!


Here’s what I’m all about

You may have found me through Instagram,

where I share my beach walks and art.


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Enter

oil on canvas 36 x 48

I paint the beaches of the San Juan Islands where I live. I love the abstract strangeness I find there.


or you might have been referred here by an artist friend -
that’s how this works,

artists love to talk about art -

and money - with other artists.


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On this site - we talk about both.

 

Because we need both.

We need to make art that creates meaning in our own lives

and also connects on a deep level for those who buy our work.

And,

artists need to make a living,

and you deserve to thrive!


Now for a teeny bit of my story …


I didn’t start calling myself an “artist,” or even really making art on a regular basis, until I turned 50. Seriously.

Before that, (like, my whole life) I would take a class here, a class there, in fits and starts. But even though I was obsessed with oil painting - reading about artists, looking at art, visiting museums, all that - I truly thought I was BAD at drawing and painting - and no matter what - I’d always be bad at it.

(my first self-portrait)

Yes, this was me at age 7.
Notice the backup plan of veterinarian - I corrected my own spelling. Writer it was!

Sound familiar?

So I went another creative route - writing.

I got a lot of praise for my writing, and it came more easily. (No wonder - I’m a 3 (the Achiever) on the Enneagram, and very driven by a sometimes destructive pattern of what others praise in me, (but more about that later!)

I ended up getting an MFA in poetry, and then a PhD - a lot of years, and I wouldn’t change a thing!

I published a book of poems, then became a wine and food writer, and published two more books.

 
 

But still, something was missing - so finally, when I turned 50, I saved my pennies (literally), and went back to an amazing art program at Gage Academy in Seattle. I finished the Studio Arts Intensive, and a year in the fabulous Kimberly Trowbridge Atelier in Georgetown, Seattle.

Long story short, I finally realized I was not BAD at painting, but I just had to accept myself and move forward from there. Duh.

And so I did.

Currently, I’m pursuing an MFA in Painting at Southern Illinois University, teaching, coaching and working with artists to start and improve their businesses.

As I started to sell my art and develop a serious creative practice, I realized something that kind of changed everything for me:


SO many artists out there

are going through the exact same things I am


  • anxiety about how to feel confident about creating
    what I REALLY want to create - will anyone like it?

  • how to develop an ongoing creative practice
    that is fulfilling, sustainable and successful?

  • how does this thing work?

  • how to set up systems that make life easier?

  • how to get over anxiety around marketing and selling work

  • how to get over myself, stop spinning my wheels and get it DONE?


So I kept going - reading books, learning from mentors,
coaching fellow artists
in marketing, writing, and website stuff -

(my friends tease me because I love spreadsheets & systems -
and yes, I’m the one that makes spreadsheets for Friendsgiving.

At first they laughed, but every year they say - we need a spreadsheet!)

And I wanted to do more -

to really dive into the creative process,

to go deep into why and how we create, and how our growth

and self-awareness as artists is not only a business venture,

but a spiritual path

that can truly make the world a better place.

where i’m at

I live in the San Juan Islands in Washington State,

an endless source of inspiration

(and lots of driftwood, seaweed, and little stones)

The upshot of where I’m at now:


You can sell your art without selling out.


And so-called success is about much more than selling.

If you can set up systems that help:

  • your money flow more easily,

  • your message become more YOU,

  • and your email list grow organically,


    it makes EVERYthing easier.


So, eventually, I found an amazing community of artists
here in the San Juan Islands -
focused on learning and sharing their art with the world.

I was drawn to teaching what I was learning from my artist friends, mentors, and business coaches (that PhD didn’t hurt).

And I found my artist friends appreciated my help -
so in the past two years, I have envisioned and developed
a business that helps other artists create sustainable businesses.

I found that when artists understand their own creative process better, they have more tools to develop a business that is

authentic, life-affirming, and amazing.


I offer a course + coaching program: