Here’s what I’ve been up to at Southern Illinois University


A few images from my studio, teaching and other adventures in Carbondale, Illinois.


 

Why I became an artist
and a coach

As artists, we tend to work in isolation.

When I decided to start making art seriously, I was 50 years old.

I saved my pennies (literally), quit my job, and entered a one-year program at Gage Academy of Art in Seattle - that became two years when I continued on in the Trowbridge Atelier.

That whole time, my mind was tossing out a parade of conflicting thoughts. On the one hand, my brain kept screaming:

  • You’re so bad at this!

  • What are you thinking, giving up a good job for this pipe dream?

  • Will anyone ever like this stuff I make - let alone buy it?

And on the other hand, I was in complete bliss:

  • Learning about color and value, light and shadow.

  • Exploring form, shape and composition

  • Finally free to accept myself as an artist and just be open to new ideas.

It was truly amazing.

My mentors, teachers and friends were so helpful - encouraging me in my goals; I was part of a community of artists all working towards our dreams.

But I had some serious work to do on my thought patterns that I knew were holding me back.

Have you ever heard this quote? It makes SO much sense to me”

“My mind is like a BAD neighborhood.

Don’t go in there alone!”

I tried to fill my brain with positive messages podcasts, books, and media. It was the middle of Covid, too, so there was just a lot of fear, isolation, uncertainty and confusion.

What I DID know was that I loved making art. And I loved working with others, talking about art, self-imrpovement, teaching, ideas, etc.

I slowly realized that learning how to think differently was the BIGGEST THING that was going to help make my dreams happen.

But as I finished school and started to think about next steps, I felt lost.

Yet my friends were coming to ME for help - with marketing and writing, for help with websites and graphic design - because that is what I used to do for a living - before I committed to art.

I started coaching artists on the business and marketing side, and realized that mostly what artists need - is not the HOW - the nuts and bolts (yes, we need that) - but they MINDSET shift that helped them look at the thoughts that are holding us back.

That’s what I had needed:

I needed to learn how to BELIEVE in myself in a way that could weather the storms of the ups and downs of living the life of an artist.

And I had done so, up to a point.

I got some coaching from trusted mentors - who offered me the opportunity to sit with ONE PERSON who would listen and hear me, who would SEE me.

And I actively worked on rewiring my brain - to understand what my thoughts were doing to me, and to be able to look at it all from a distance.

As I started doing this more and more, I realized that I wanted to get more training - get credentials, so I could help more deeply, and create a business around helping artists with the business side - and also with the mindset piece.

So I spent six months getting certified as a life coach in The Life Coach School Certification Program.

Best money I ever spent.

Coaches helped me.

I learned how to coach to help artists.


What I do as a coach

I meet one-on-one with artists in person or on Zoom, and work through whatever issues that each client needs. I have created a program of courses that help artists in many different areas, but also just talk about whatever is the biggest need at the moment.

I help artists look at their mindset around so many areas:

The Practical Side:

  • Creating a Vision for what you are doing in your business and art

  • Money Mindset

  • Charging what you are worth - creating a Pricing System that works for you

  • Setting up Business Systems

  • Bookkeeping, taxes, finances

  • Marketing Strategy based on Values

  • Social media

  • Sales

The Magic:

  • Self-concept as an artist or creative entrepreneur

  • Relationships with ourselves, with our art, with our families and friends.

  • Shame and People Pleasing

  • Giving ourselves permission - owning our own power and dreams

  • Creative Process - listening to ourselves as artists, getting past blocks and out of our own way

and more.

If you’d like to talk, book a free Consultation Call - we’ll go there and find out if coaching is right for you.

Even if it isn’t my program isn’t a good fit for you - I can offer suggestions for your next steps.




Shannon Borg

Hi I’m Shannon Borg, and I am an artist and art & business coach. I help artists master their business and transform their mindset so they can confidently share their unique gifts with the world. I also paint abstract landscapes of the shorelines of the San Juan Islands of Washington State, where I live. Let’s connect on Instagram! Find me @shannonborg.

http://shannonborg.com
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Elemental Heirlooms Project

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Tracking my Creative Process: Ceramics